Local Search Engine Optimization (SEO) is extremely important for businesses that want to be found by potential customers in their local area. In fact, a recent study by BrightLocal found that 82% of consumers read online reviews for local businesses, and 61% said they search locally every day.
Local SEO: Benefits for Every Business
3 Benefits of Local SEO
- Increased online visibility: Local SEO can help your business appear higher in search results for local-related queries. This can increase website traffic and more potential customers.
- More in-store foot traffic: When people find your business online, they are more likely to visit your physical location. Increased sales and profits can result from this.
- Improved brand awareness: Local SEO can help you build brand awareness in your local community. When people see your business name and information popping up in search results, they are more likely to remember your business and recommend it to others.
If you are a business owner who wants to reach more local customers, local SEO is a must-have marketing strategy.
The Key to Reaching More Local Customers
7 Tips For Improving Your Local SEO
- Make sure your Google My Business listing is complete and accurate.
- Yelp is a valuable tool for businesses that want to improve their local SEO and reach more potential customers in their area.
- Get positive reviews from your customers.
- Build citations from other websites in your local community.
- Confirm your business name, address, and phone number (NAP) is consistent across directories.
- Tailor your ‘high-quality’ content to the local community to inform and engage potential customers.
- Optimize your website for local search engines.
Boost your local SEO and reach a wider audience with Patty’s expert guidance. Contact her today and take your business to the next level!